Do you really need "Digital Thinking to Grow your Online Business"? I feel certainly yes !!
Before we discuss the same, checkout some numbers. India has more than 300 million internet users as of now and it is growing by approx 30% year on year. This way, the number is expected to cross 500 million by 2018. China has 600 million internet users with over 300 million users using E Commerce.
This big growth in Internet population is going to fuel E commerce adoption in India. The Indian E Commerce market which is approx 17 bn $ is expected to touch 100 bn $ by 2019-2020.
These are really big numbers and are going to change the way customers like, feel, buy and review products or services. If Online is the way forward than Marketers must bring in "Digital Thinking" into their fold. Customer perception about your product / service will now matter a lot as it will have a big multiplying effect. Now your product / service can become heart throb in a day and may also loose sheen the other.
Marketers must now study "Digital Lifestyle" of their target segment. What are the social platforms on which they visit often, how much time do they spend online, who influences in a group, who are trend setters, their online likes and dislikes. Study what product / services they currently like and aspire for.
Communication would also need a revamp. It needs to be crisp and to the point. Now you cannot have long punch lines, you need to be highly creative to catch eyeballs, online influencer's will play a big role in success.
I feel time is not too far when "Only Online" remains the way .............
Before we discuss the same, checkout some numbers. India has more than 300 million internet users as of now and it is growing by approx 30% year on year. This way, the number is expected to cross 500 million by 2018. China has 600 million internet users with over 300 million users using E Commerce.
This big growth in Internet population is going to fuel E commerce adoption in India. The Indian E Commerce market which is approx 17 bn $ is expected to touch 100 bn $ by 2019-2020.
These are really big numbers and are going to change the way customers like, feel, buy and review products or services. If Online is the way forward than Marketers must bring in "Digital Thinking" into their fold. Customer perception about your product / service will now matter a lot as it will have a big multiplying effect. Now your product / service can become heart throb in a day and may also loose sheen the other.
Marketers must now study "Digital Lifestyle" of their target segment. What are the social platforms on which they visit often, how much time do they spend online, who influences in a group, who are trend setters, their online likes and dislikes. Study what product / services they currently like and aspire for.
Communication would also need a revamp. It needs to be crisp and to the point. Now you cannot have long punch lines, you need to be highly creative to catch eyeballs, online influencer's will play a big role in success.
I feel time is not too far when "Only Online" remains the way .............
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