Go To Market : How to Design a Most Suitable One

The way marriage should be done to a "Most Suitable" person rather than "The Best", similarly Go To Market or GTM in short should be "Most Suitable" for your product or service taking in view Target Segment, Competition, Market Conditions & Aspirations.  Lets check out these parameters for working on Go To Market : How to Design a Most Suitable One :

Target Segment : Clearly define the Target Segment which you want to address for your product / service. Your product / service must solve their big issues / challenges. 

for example : Nokia Mobiles somehow lost in an attempt to address "All Segments". Focused approach to few Target Segments would have allowed them to stay afloat against competition.

Competition : Stand out of your competition. Do not just say like every bollywood director "my movie is different", mean it. Some unique features / offering can help you in a big way to make your GTM a big success.

for example : "Tupperware", they had a unique way of distributing their products through agents.   

Market Conditions : Market dynamics like growth, stage etc should be taken into account while designing GTM.

Aspirations : Aspirations are the key. Be clear what you want "To Be". I have personally seen CEO's / Entrepreneur's have great aspirations to grow their business to unparalleled levels but do not allocate enough resources and have patience to reach there.

Saarthee Infoserve (www.saartheeinfoserve.com) is a sales and strategy consulting organization serving Entrepreneur’s, SME’s & Enterprises in India. We help implement proven methodologies in organizational ecosystem to maximize their sales productivity and effectiveness to create a high performance organization.